Understanding the Google Grant Process
The Google Grant is an affordable and effective way for Nonprofit Organizations to reach new audiences. We've created this page to help you understand everything that we need, and more importantly, WHY we need it.
We want this process to be as simple as possible, so lets dive into the specifics of how to get started.
In simple terms, the process basically goes like this:
We get you registered with Techsoup
Techsoup gives us permission to set up a Google For Nonprofits account
After doing so, we then set up your Google Adwords account
We create a few basic Ads and wait for Google's approval
We install Google tracking codes into your website backend
Lastly, once these steps have all been completed according to Google's standards, we apply for your nonprofit to receive a Google Grant
It sounds simple enough! However, in order to go through with the Google Grant process (above), there are a few things we will need from you. Here's a list of them:
Your login Username and Password to your website (AKA your website backend)
Why Do We Need Your 501(c)3?
We use your 501(c)3 to get you registered with Techsoup - the company that Google works through to give Ad Grants. Without a Techsoup account, Google will not approve your grant application, and you won't be able to start reaching new audiences.
Why Do We Need Your Website Backend?
One requirement of Google is that all applicants install Google's tracking codes into each page of their website. This allows Google Adwords to track how effectively your ads are bringing people to your website, and more importantly, how many people are then clicking to purchase tickets. This data then allows us to know how to improve your advertisements so that we can continually help your business grow.